Infodats New Zealand

Datamine
Direct Marketing in Wellington

www.datamine.com
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Remember you found this company at Infodats (04) 384415?

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Level 1. Te Aro.. 1145, Wellington, Wellington.
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What you should know about Datamine

Marketing Services in Wellington, Marketing in Wellington, Market Data in Wellington

Since 1995 Datamine has worked with businesses to implement smart, data driven strategies taking our client’s decision making beyond guesswork and never failing to deliver a solution for even the most complex data question. Our founder Paul started Datamine in 1995 and has overseen the company’s growth into its current position as a key player in New Zealand’s data analytics community. Today Paul still works hands on with Datamine’s technical teams meaning clients and staff alike continue to benefit from his unparalleled analytics experience. A renowned innovator and graduate of Victoria University BSc and GDipSc , Paul’s work has been published in the official journal of the American Statistical Association and he is a foundation member of the NZ Data Futures Forum.
As a co owner and director of Datamine, Sally continues to work with key accounts contributing her extensive industry expertise to Datamine's banking, insurance, energy, retail, and FMCG clients. Senior roles at Bartercard and Earthwise Group followed before Mike joined Datamine in 2010. Externally, this means delivering a complete solution, internally it’s the small things that keep our business running. Customer acquisition profiling, product cross and up sell, enhanced retention and loyalty, lifetime value estimation and churn reduction.
Demand forecasting, product development and scenario testing, churn identification, increased business agility and predictive modelling. Increased floor traffic, customer segmentation, loyalty programme optimisation, product development and scenario testing. Driving store traffic, basket analysis, cross sell recommendation, customer segmentation, retail analytics, loyalty scheme refinement, product development and scenario testing. Campaign optimisation, scenario modelling, demand forecasting, churn identification, increased business agility.
Customer segmentation, pricing plan optimisation, retail analytics, lifetime value estimation, social network analysis, product development and scenario testing

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